We all know that social media is fun, and most people participate in it in some regard, at some time in their lives. For most of us, it’s personal — but you know all those targeted ads you see in the sidelines, and all those company and product pages you “like” on Facebook and +1 on Google? Well, those are the professionals, who invest time and money in social media marketing campaigns.
Just how effective is social media marketing? This is a question businesses have to address as more and more companies invest in marketing strategies involving social media. In business, so much is about the numbers. So how do you quantify the return on investment of these strategies? What are the goals and metrics that can be applied to social media marketing when one is looking at the bottom line and trying to make sense of it all in a new and growing segment of the industry for which no established standards have been set? MDG Advertising, in this informative infographic, helps to do away with some of the confusion by outlining clear objectives and stating the known benefits of social media marketing.
